Professional messages, ready to send
Create templates for booking confirmations, reminders, aftercare instructions, and more. Variables like client name and appointment date fill in automatically, across both email and Instagram.
The problem
Retyping the same messages
- Repetitive typing
- Booking confirmations, deposit requests, aftercare instructions. The same messages, typed fresh every time for every client.
- Inconsistent communication
- Monday's confirmation email sounds different from Friday's. Clients get a different experience depending on when you're writing.
- Forgotten details
- When you're busy, it's easy to forget to include the deposit link, the studio address, or the consent form. One missed detail means extra back-and-forth.
The solution
Write once, personalise automatically
pencild templates use simple variables that fill in with client and appointment details. Create a booking confirmation template once, and it works for every client, personalised with their name, appointment date, deposit link, and more.
- Dynamic variables.
- Insert client name, appointment date, deposit link, consent form status, and more. They fill in automatically when you send.
- Email and Instagram.
- Templates work across both channels. Add an Instagram-specific body for shorter messages when DMs need to stay under 1,000 characters.
- Quick replies.
- Insert templates directly when composing messages. No copying and pasting from a separate document.
- Organised categories.
- General, Booking, Confirmation, Reminder, Follow-up, Cancellation, and Custom. Find the right template instantly.
Professional at scale
Every client gets the same care
Your templates sound like you. The variables make each message personal. Consistent, professional communication without the repetition.
- Live preview.
- See how your template looks with sample data as you write. Catch formatting issues before sending to a client.
- Favourite templates.
- Mark your most-used templates as favourites for quick access. Your go-to messages are always one click away.
- Studio shared templates.
- Studios can create shared templates for brand consistency across all artists. Everyone sends professional, on-brand messages.
Available variables
Personalise every message
Use these variables in your templates. They fill in automatically based on the client and appointment.
{{client_name}} Client's full name
{{client_first_name}} Client's first name
{{event_title}} Appointment title
{{event_date}} Appointment date
{{event_time}} Appointment time
{{event_datetime}} Date and time combined
{{event_location}} Appointment address
{{deposit_link}} Payment link
{{deposit_amount}} Deposit amount
{{deposit_status}} Paid / Pending
{{consent_form_link}} Consent form signing link
{{consent_form_status}} Signed / Not signed
{{artist_name}} Your name
{{studio_name}} Studio name
Ready to run your business like a professional?
Start your free trial and communicate with consistency and care.
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